The European framework for advertisements targeting children will be close to nearly ten years since it was last updated.

Omissions

• The MEP did not mention that the AVMSD was significantly revised in 2018 and transposed by 2020; the 2018 update introduced obligations regarding video-sharing platforms and strengthened protection of minors.

Sources

• PrimaryEuropean Audiovisual Observatory - Protection of minorsThe AVMSD, as amended by Directive 2018/1808 of the European Parliament and of the Council of 14 November 2018 introduced a series of obligations with regard to protection of minors
• SecondaryEurochild - Strengthening children's rights in the Audiovisual Media Services DirectiveThe AVMSD was revised in 2018, with member states required to transpose the directive by September 2020