Anne-Sophie Frigout· PfE

Nuanced

Wine consumption in the European Union has halved over 60 years.

Omissions

• The specific figure varies by country within the EU, with some countries experiencing declines greater than 50% and others less.
• The data primarily reflects per capita consumption trends rather than total volume, which may also be affected by population changes.
• The decline has been gradual and continuous over the period rather than a sudden drop.

Sources

• PrimaryEuropean Commission - Agriculture and Rural Development - Prospects of the EU Wine SectorThe decrease in consumption in the EU is a long-term process ongoing from the 1960s. In France alone, the reduction is estimated at 65% in per capita consumption.
• PrimaryInternational Organisation of Vine and Wine (OIV) via Wine Economics Research CentreSince 1961, global per capita wine consumption has dropped by 56%.
• SecondaryThe Guardian via Ukragroconsult - Global wine production and consumptionWine consumption has fallen to a 60-year low, with consumption falling by 3.3% compared to 2023 and amounted to just over 214 million hectoliters.