Google continues to practice self-preferencing.
Industry & EmploymentEuropean Union
- Omissions
- The MEP did not mention the specific September 2025 €2.95 billion fine or the ongoing DMA investigation against Google for non-compliance with self-preferencing rules.
- The claim refers to ongoing practices observed by the EU institutions, but does not provide the specific legal context of the AdTech case or the Digital Markets Act enforcement.
- Sources
- PrimaryEuropean Commission Press Release IP/25/1992On 5 September 2025, the European Commission fined Google €2.95 billion for breaching EU antitrust rules by distorting competition in the advertising technology sector through self-preferencing practices.
- PrimaryEuropean Commission Press Release IP/25/811The European Commission sent preliminary findings to Alphabet in March 2025 for failing to comply with the Digital Markets Act (DMA), specifically regarding self-preferencing obligations under Article 6(5) DMA.
- SecondaryEuropean Publishers CouncilIndustry groups called for DMA enforcement against Google's search self-preferencing practices, noting that DMA non-compliance investigation against Google was approaching its two-year mark without a decision.