The EU's single market is bigger than the US market, with roughly 100 million more consumers.
90% confidence
EconomyEuropean Union
Omissions
The precise gap is about 109–110 million consumers (EU 450.4M vs US 341.1M at 1 January 2025), i.e. slightly more than the 'roughly 100 million' stated — a minor, non-material approximation.
The comparison uses total population as a proxy for 'consumers'; Eurostat/ECB use the 450-million figure as the standard description of the single market's size.
The US Census Bureau's New Year's Day 2025 projection figure was published in late 2024/early 2025; the Eurostat figure for 1 January 2025 was published 11 July 2025 — both were available before the session date of 9 July 2026.
Sources
PrimaryEurostat — EU population news releaseOn 1 January 2025, the EU population was estimated at 450.4 million inhabitants, 1,070,702 more than the previous year.
PrimaryEurostat — Population and population change statisticsThe population of the EU increased again in 2025, although to a limited extent, from 451.3 million on 1 January 2025 to 452.0 million on 1 January 2026 (+0.2%).
PrimaryUS Census Bureau — New Year's Day 2025The U.S. Census Bureau projects the U.S. population will be 341,145,670 on Jan. 1 – 2,640,171 or 0.78% more than on New Year's Day 2024.