In Italy, more than half of the plug-in hybrid car market is dominated by Chinese models.

Omissions

• No Italy-specific source on the brand-origin composition of the plug-in hybrid market was found in the searches performed.
• EU-level data found are not directly transferable to Italy: Transport & Environment (T&E) reports that Chinese brands accounted for 53% of EU plug-in hybrid IMPORTS in Q1 2026 (a different metric and scope than the Italian domestic market), and dmove.it reports Chinese brands took 28.3% of the EU plug-in hybrid market in H1 2026 (EU scope, not Italy).
• BYD's own communication shows its overall Italian market share was only about 1.3% on average in January-October 2025, which does not address the PHEV segment specifically but provides context on the overall weight of Chinese brands in Italy.
• Sources found were published around mid-2026 (close to or after the session date of 2026-07-07), though the data periods they cover (H1 2026, Q1 2026) are on or before the session date.
• Two independent sources or one primary source measuring the Italian PHEV market share of Chinese brands could not be found.

Sources

• PrimaryBYD Italia – comunicato ufficialeNel periodo gennaio–ottobre 2025, BYD totalizza 16.744 immatricolazioni e una quota di mercato media dell'1,3% rispetto allo 0,12% di un anno fa.
• SecondaryTransport & Environment – The presence of Chinese automakers in the EU car marketEU and international carmakers went from 90% of PHEV in 2024 imports to less than 50% in Q1 2026 while Chinese brands now account for 53% of PHEV imports.
• Secondarydmove.it – Dazi UE più pesanti per le ibride plug-in cinesi. La richiesta di VolkswagenNel primo semestre i marchi cinesi hanno conquistato il 28,3% del mercato europeo delle ibride plug-in.